Search engine optimization or SEO in short, is a set of rules for optimizing you website for search engines and improve your search engine rankings.It is a great way to increase the quality of your web site by making it user- friendly, faster and easier to navigate.
SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.
Why is SEO important?
In today’s competitive market, SEO marketing is more important than ever.Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.
Search engines attempt to rank results for a given search based on their relevance to the topic, and the quality and reliability a site is judged to have. Google, the world’s most popular search engine, uses an ever-evolving algorithm that aims to evaluate sites in the way that a human reader would. This means that a key part of SEO involves ensuring that the website is a unique and relevant resource for readers.
The following methods are common ways to improve a website’s SEO. These methods are called white hat SEO because they aim to improve search rank by improving the user’s experience on the website.
Increasing keyword depth
Improving the organization of content on the page
Black hat SEO involves techniques such as paying to post links to a website on link farms, stuffing the metadata with nonrelated keywords, and using text that is invisible to readers to attract search engines. These and many other black hat SEO tactics may boost traffic, but search engines frown on the use of such measures. Search engines may punish sites that employ these methods by reducing their page rank or delisting them from search results.
SEO pulls-in quality traffic
SEO increases sales and leads
SEO can decrease your cost per acquisition
Top SEO rankings provides 24/7 promotion
SEO is a long-term strategy
SEO makes your customers more informed
SEO influences purchasing decisions
SEO increases your brand awareness and equity
SEO can increase your website referrals
SEO drives offline sales
SEO will help you gain market share
SEO integrates all of your online marketing activities